Behavioral Advantage : What The Smartest Most Successful Companies Do Diffe
$25.00
In their book Winning Behavior, Terry Bacon and David Pugh showed how great companies outperform good ones through “behavioral differentiation” — going beyond superior products and dependable service to connect with customers at every touchpoint. The Behavioral Advantage broadens the concept, applying behavioral differentiation to the business-to-business arena. The best B2B companies depend on a multifront approach to business interaction, and The Behavioral Advantage reveals the secrets behind what is essentially a chess game with competitors. To win the game, companies must develop a carefully plotted opening game, with all internal values, policies, practices, and behaviors fully aligned. A smart and efficient middle game lets the company build and strengthen its position, and the endgame assures victory and lays the groundwork for future business. Just as individual customers do, B2B customers remember those companies whose behavior consistently and significantly outshines even strong competitors. These firms create a lasting advantage — and reap the profits that come with it.
in stock within 3-5 days of online purchase
SKU (ISBN): 9780814416709
ISBN10: 0814416705
Terry Bacon | David Pugh
Binding: Trade Paper
Published: May 2004
Publisher: AMACOM – Harper Collins Publishers
Print On Demand Product
Related products
-
Giving Thanks To God
$9.99After many years of writing her own words in her prayer journal, missionary Sarah Young decided to be more attentive to the Savior’s voice and begin listening for what He was saying. So with pen in hand, she embarked on a journey that forever changed her-and many others around the world. In the powerful pages of Jesus Calling, Sarah recounts the words and Scriptures Jesus lovingly laid on her heart-words of reassurance, comfort, and hope that have made her increasingly aware of His presence and allowed her to enjoy His peace.
In the Jesus Calling Bible Study series, participants will be guided through eight sessions of study on key principles and topics presented in Sarah’s bestselling book. Readers will study Scripture passages each day to progressively learn (1) what it means to be thankful to God in every situation; (2) how to live boldly for God in a way that inspires others to follow Christ; (3) how to give the control to Christ and put Him first in everything they do; and (4) what it means to trust completely in God and dwell in His peace. Each eight-session study includes readings from Jesus Calling, selected Scripture and Bible Study questions, and daily reflection questions, and is designed for use in personal, small-group, or classroom settings.
Add to cart3 in stock (additional units can be purchased)
Reviews
There are no reviews yet.