Jeff Henderson

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  Know What Youre FOR Study Guide (Student/Study Guide)

  $12.99

  What do you want to be know FOR? This is a great question for any leader of an organization to ask, whether it is a church, a business, or a nonprofit. After all, when an organization is able to close the gap between what they are known for and what they want to be known for, it results in unprecedented growth.

  However, as Jeff Henderson reveals in the Know What You’re FOR small-group study (DVD/video downloads sold separately), this is also a great question for believers in Christ to ask themselves. All too often today, people in the world know more about what those in the church are AGAINST than what they are FOR. Instead of perceiving believers as being people of grace, love, and acceptance, they see them as angry, pessimistic, and intolerant. Certainly, as believers in Christ, we are called to state the truth about the condition of the world and its problem with sin . . . but the Bible is clear we are also to love others, extend grace, and get along as much as possible.

  Back in the days of the early church, the believers also struggled with how to “draw the line” when it came to accepting the sinner but not the sin. The Christians even held a council in Jerusalem to discuss the issue and whether Gentiles were required to following Jewish practices to follow Jesus. It was the ruling of James, the brother of Christ and leader of the church, “that we should not make it difficult for the Gentiles who are turning to God” (Acts 15:19). The early church decided to be FOR bringing people into the family of God instead of putting up unnecessary barriers that would keep them out.

  Today, we are called to do the same . . . in our work lives, our relationships, our community, and our world. In this hypercritical and cynical world, we are called to be a group for who and what we’re FOR. It’s a powerful strategy for business . . . but more importantly, it is a revolutionary way to live.

  Designed for use with Know What You’re FOR Video Study (sold separately).

  in stock within 3-5 days of online purchase

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  Know What Youre FOR

  $22.99

  Your organization – business, church, or nonprofit – will experience unprecedented growth when you close the gap between these two game-changing questions: What are we known for? What do we want to be known for?

  In Know What You’re FOR, entrepreneur and thought leader Jeff Henderson makes it clear that if we want to change the world with our products or our mission, then we must shift the focus of our messaging and marketing. Rather than self-promoting, we must transform our organizations to be people-centric. This sounds like a no-brainer, but looking closer shows just how little this is true and how impactful the change would be if it were. Whether you’re a business leader, a change advocate, or a movement maker, Know What You’re FOR will help you – and your organization – thrive.

  It’s what happens when you create an organization focused on who it is FOR. This is the future. Thriving organizations will be more concerned with becoming raving fans of their customers than they are trying to convince customers to become raving fans of the organization. This isn’t theory. Jeff Henderson has experienced it.

  Working with companies like Chick-fil-A and the Atlanta Braves, then serving as a pastor for 15 years at one of the country’s largest and most influential churches, North Point, Jeff knows what success looks like for healthy organizations and healthy lives. With fascinating stories from a host of entrepreneurs and Jeff’s remarkable career, Know What You’re FOR equips you with a simple strategy and the tools for extraordinary growth. You’ll discover how to:
  *Work FOR your current and future customers with a new, effective method
  *Be FOR your team and help your people reach full potential
  *Create a ripple impact by being FOR your community
  *Live and work your best by caring FOR yourself

  In a hypercritical, cynical world, one that is often known for what it’s against, let’s be a group of people known for who and what we’re FOR. It’s a powerful strategy for business. But more importantly, it is a revolutionary way to live.

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