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Brand Real : How Smart Companies Live Their Brand Promise And Inspire Fierc
$18.95
Companies are forever being more creative in their branding strategies, building identities ranging from the warm-and-fuzzy to the ultra-cool and edgy. But it seems that many of these enterprises forgot that a brand, at its heart, is a promise to deliver. If the brand experience does not live up to that promise, customers will take their business elsewhere. Brand Real is a business strategy guide for making a brand’s promise stand up at every customer touch point. Packed with proven, repeatable management practices, the book shows how to establish a clean brand architecture while avoiding the needless complexity that has tripped up many promising companies. Author Laurence Vincent presents cautionary tales of supposed brand superstars as well as instructive case studies of genuine brand giants like American Express, Apple, Cisco, Google, Qualcomm, Virgin, and others. Readers will learn how to connect the outward-facing elements of their brands-logos, advertising, imagery, communications-directly to the core elements of business strategy and forge a powerful and lasting connection with their customers.
in stock within 3-5 days of online purchase
SKU (ISBN): 9780814439265
ISBN10: 0814439268
Laurence Vincent
Binding: Trade Paper
Published: March 2012
Publisher: AMACOM – Harper Collins Publishers
Print On Demand Product
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Mr And Mrs Our Wedding LuxLeather
$14.99“Two people are better off than one, for they can help each other succeed. If one person falls, the other can reach out and help… two can stand back-to-back and conquer.” Ecclesiastes 4:9-12
This timeless wedding guest book is elegantly designed as the perfect keepsake for a couple on their wedding day. Couples can reminisce about their special day as they are reminded of the many friends and family that attend their big day. As part of our Mr & Mrs collection, this guest book can be combined with other items to make a lovely gift basket for a wedding shower.
The LuxLeather cover with debossed lace pattern and gold foiled title give this guest book every touch of elegance desired on a wedding day. The cover has a stitched edge with Scripture verse from 1 Peter 1:22 “Love one another deeply, from the heart,” on the back. 160 lined pages provides ample space for guest to mark their attendance. A variety of designs featuring Scripture verses are sprinkled throughout the book. This guest book comes packaged in an acetate gift box for gift giving and safe keeping.
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