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$16.99
La primera pregunta que le hacen los vendedores a Bridget Brennan, CEO de Female Factor, es siempre la misma: Como puedo sobrevivir cuando los clientes tienen tantas opciones respecto de donde comprar mi producto?. Si bien hay muchas estrategias para crecer en ventas, la que ella visualiza es la que muchos vendedores pasar por alto, o sea, la mas obvia: hacer que la experiencia del cliente sea tan grande que quieran invertir su tiempo y dinero con usted. Dado que las mujeres manejan entre el 70% y el 80% del presupuesto de consumo familiar y le otorgan un valor tan alto a la experiencia del servicio, esto parece no tener demasiada ciencia. Sentido comun? Si. Practica comun? No. En esta era tecnologica que se acelera vertiginosamente, hay una necesidad urgente de un nuevo modelo de ventas dirigido a la consumidora que empua habilmente su smartphone, instruida en Google, amante de las marcas, y que a menudo conoce mas sobre los productos que desea adquirir que el mismo vendedor que se para frente a ella. En este nuevo libro, Brennan brinda a los profesionales de ventas una guia para dominar las habilidades necesarias para la comercializacion en el siglo XXI.X
in stock within 3-5 days of online purchase
SKU (ISBN): 9781418599492
ISBN10: 1418599492
Language: Spanish
Bridget Brennan
Binding: Trade Paper
Published: March 2019
Publisher: Groupo Nelson
Print On Demand Product
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