Pricing For Profit
$19.95
Many small business owners are trapped by industry pricing and market misconceptions, when they could be compensated for the true value of the product or service being offered. The low price they feel compelled to offer limits their ability to generate profits which, in turn, slows their response to changing customer needs. The good news is that a business can command almost any price it chooses by focusing on the value-not the cost-to the customer. Pricing for Profit shows businesspeople how to break out of the stranglehold of industry pricing and charge more for their wares (regardless of the competition) without alienating their customers. Readers will learn how to: * Quantify the value of their products or services * Distinguish between price buyers and value buyers * Bundle their offerings for competitive advantage and increased customer value * Craft a powerful marketing message that communicates value * Generate more unit sales and close more sales overall, at higher prices * Make more money with less effort Filled with easy-to-use formulas, sample scripts, clear examples, instructive exercises, and more, this accessible and practical guide is a must-read for businesspeople who want to be well-paid for the value they provide.
in stock within 3-5 days of online purchase
SKU (ISBN): 9780814433003
ISBN10: 0814433006
Dale Furtwengler
Binding: Trade Paper
Published: September 2009
Publisher: AMACOM – Harper Collins Publishers
Print On Demand Product
Related products
-
Pete The Cat Too Cool For School My First I Can Read
$3.99Pete the Cat is back in New York Times bestselling author James Dean’s beginning reader Pete the Cat: Too Cool for School. In this funny My First I Can Read Book, Pete just can’t decide which outfit to wear to school! He has so many options to choose from. Fans of Pete the Cat will enjoy Pete’s creativity in choosing the coolest outfit.
Pete the Cat: Too Cool for School is a My First I Can Read book, which means it’s perfect for shared reading with a child.
Add to cart1 in stock
Reviews
There are no reviews yet.