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Men and women are different. The plumbing is different; the wiring is different. Not better or worse, just different. To say this in the post-feminist corporate arena has been political suicide. But the science has confirmed that men and women use different parts of their brains and thus behave differently in a host of situations, including the way we shop, buy and consume products and services. As a sales, advertising or marketing professional understanding these differences is the key to your success. As a child, you were taught The Golden Rule: treat others as you would like to be treated. But as you grew up, it became evident (often on the school playground) that half of the others-those of the opposite sex-don’t respond well to being treated the way that you want to be treated. If you still are treating the other half of your customers the way you want to be treated you are likely missing half (or more) of your market and leaving half (or more) of your sales on the table. To increase sales, you must understand what uniquely drives your customers, male and female, and maximize your options for communicating with them. Whether you sell tangible products like cars and homes or intangible products like financial services or business solutions, read on. Understanding the inherent perceptions, motivations and emotions specific to the X and the Y chromosomes is the most powerful way to increase revenue.
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SKU (ISBN): 9781595559715
ISBN10: 159555971X
Elizabeth Pace
Binding: Trade Paper
Published: March 2010
Publisher: HarperCollins Leadership
Print On Demand Product
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Women Of The Bible Speak
$26.99The women of the Bible lived timeless stories–by examining them, we can understand what it means to be a woman of faith.
People unfamiliar with Scripture often assume that women play a small, secondary role in the Bible. But in fact, they were central figures in numerous Biblical tales. It was Queen Esther’s bravery at a vital point in history which saved her entire people. The Bible contains warriors like Jael, judges like Deborah, and prophets like Miriam. The first person to witness Jesus’ resurrection was Mary Magdalene, who promptly became the first Christian evangelist, eager to share the news which would change the world forever.
In The Women of the Bible Speak, Fox News Channel’s Shannon Bream opens up the lives of sixteen of these Biblical women, arranging them into pairs and contrasting their journeys. In pairing their stories, Shannon helps us reflect not only on the meaning of each individual’s life, but on how they relate to each other and to us.
From the shepherdesses of ancient Israel who helped raise the future leaders of the people of God, to the courageous early Christians, the narrative of the Bible offers us many vivid and fascinating female characters. In their lives we can see common struggles to resist bitterness, despair, and pride, and to instead find their true selves in faith, hope, and love. In studying these heroes of the faith, we can find wisdom and warnings for how to better navigate our own faith journeys.
The Women of the Bible Speak outlines the lessons we can take from the valor of Esther, the hope of Hannah, the audacity of Rahab, and the faith of Mary. In broadening each woman’s individual story, Shannon offers us a deeper understanding of each, and wisdom and insights that can transform our own lives today.
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