Body Of Proof
Citizen Of Heaven
Thinline Reference Bible Filament Enabled Edition
Systematic Theology Second Edition
Bananas For You Enamel Heart Stickers
Decision Making : Discerning The Will Of God
Thinline Center Column Reference Bible Filament Enabled Edition
Noahs Ark Pamphlet
From The Rising Of The Sun Morning And Evening Devotional
Revelation Study Guide With DVD (Student/Study Guide)
Victory In Spiritual Warfare
13 Very Amazing Animals And How God Used Them
Goat Of Many Colors
Visionary Parenting : Capture A God Sized Vision For Your Family
Stop Asking Jesus Into Your Heart
1st Aid For Your Emotional Hurts Depression
Small Handy Scripture Notepad for Women: Lord Bless You - Num. 6:24 Inspirationa
Thinline Bible Giant Print Comfort Print
Spikenard Hand And Body Lotion With Pump
Family Bible
Sermon Outlines On The Inner Life
Meeting The Spirit (Student/Study Guide)
Study Bible Fully Revised Edition Comfort Print
Natural Ceramic Framed Tabletop
3 In One Teen Devotional
Pioneer And Perfector Teen Devotional
Sunday School Attendance Book
Adventure Bible Full Color
She Speaks Stories
Cup Of Love
Parable Of The Seeds
Eat Sleep Save The World
Live Like A Guide Dog
Feasts Of The Bible Pamphlet
Galatians : The Path To Freedom
Digital Detox : The Two-Week Tech Reset For Kids
Compact Center Column Reference Comfort Print
Names Of Jesus Jacquard
180 Prayers To Change The World For Adults
Thompson Chain Reference Bible Comfort Print
Is God Still Awake
Praise And Prayer A Devotional For Preteens Ages 10-12
Spiritual Gifts : What They Are And Why They Matter
Grace And Truth Laughs Daises (T-Shirt)
X And Y Of Buy
$14.99
Men and women are different. The plumbing is different; the wiring is different. Not better or worse, just different. To say this in the post-feminist corporate arena has been political suicide. But the science has confirmed that men and women use different parts of their brains and thus behave differently in a host of situations, including the way we shop, buy and consume products and services. As a sales, advertising or marketing professional understanding these differences is the key to your success. As a child, you were taught The Golden Rule: treat others as you would like to be treated. But as you grew up, it became evident (often on the school playground) that half of the others-those of the opposite sex-don’t respond well to being treated the way that you want to be treated. If you still are treating the other half of your customers the way you want to be treated you are likely missing half (or more) of your market and leaving half (or more) of your sales on the table. To increase sales, you must understand what uniquely drives your customers, male and female, and maximize your options for communicating with them. Whether you sell tangible products like cars and homes or intangible products like financial services or business solutions, read on. Understanding the inherent perceptions, motivations and emotions specific to the X and the Y chromosomes is the most powerful way to increase revenue.
in stock within 3-5 days of online purchase
SKU (ISBN): 9781595559715
ISBN10: 159555971X
Elizabeth Pace
Binding: Trade Paper
Published: March 2010
Publisher: HarperCollins Leadership
Print On Demand Product
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